Prime Big Deal Days 2024

Prime Big Deal Days is an exclusive annual event celebrating Amazon's Prime members with additional savings. Using Amazon's new brand refresh elements, the design language of this event full embraces the new brand guideline.

As one of the first major Amazon events using this new brand guidelines, some of the challenges presented to the team were making sure our templates not only worked for team but also with other partner teams and vendors. The new design system required bold imagery and typography, which required copy to be succinct and to the point and for imagery to do more of the storytelling.

My role in this project was a Brand Designer, working with another Designer and Art Director on designing and creating templates, art directing imagery, and creating the style guide for this event.